Unstoppable isn’t about motivation. It’s about removing what stops you. Most small business owners think being unstoppable means working harder, pushing through obstacles, and never giving up. That’s persistence, not unstoppability. Real unstoppability is systematic. It’s building a business that moves forward whether you’re energized or exhausted. Dan Martell would say: You’re not trying to do more. You’re trying to buy back your time. Chris Voss would say: Unstoppable negotiators eliminate obstacles before they become problems.
Being unstoppable today means removing what’s weighing you down.
The Three Things That Stop You
- You’re Doing $10/Hour Work
Answering every email. Scheduling every meeting. Posting on social media. Processing invoices. Every hour on this is an hour not spent on strategy or growth. - Everything Requires You
Your team can’t make a decision without you. Projects are waiting for approval. You can’t take a day off without everything falling apart. - You’re Trading Time for Money
Every dollar requires an hour of your time. Revenue is capped at your personal capacity. You don’t have a job—you have a job.
Unstoppable businesses systematically eliminate all three.
The Unstoppable Framework
Part 1: Buy Back Your Time
You can hire virtual support for $5-10/hour to handle work that consumes your capacity.
Consider spending 15 hours weekly on admin to work at a $150/hour opportunity cost. That’s $2,250 in weekly value spent on work that costs $105 with a VA at $7/hour.
The math:
- 20 hours of virtual support at $8/hour = $640/month
- 20 hours of your time at $100/hour opportunity cost = $8,000/month in strategic capacity
- Net gain: $7,360/month for growth activities
The constraint isn’t money. It’s willingness to let go of low-leverage work.
Part 2: Make Your Team Autonomous
Give decision-making authority with clear boundaries:
“Handle customer issues under $200 without approval.”
“Approve content following brand guidelines.”
“Make vendor decisions under $1K using these criteria.”
Document your decision-making logic. Not just what to do—why. This turns judgment into process.
Transfer authority with frameworks. “Resolve any issue under $100; however, achieve the best customer outcome.” This eliminates 90% of interruptions while maintaining quality control.
Part 3: Build Systems That Scale Without You
- Email sequences that nurture leads automatically
- Video tutorials that onboard customers while you sleep
- Standard procedures that let anyone deliver your quality
- Documented processes that turn knowledge into transferable systems
Every hour invested in leverage is worth 100 hours of execution.
Virtual support at $8/hour handling communication and scheduling, combined with documented processes, removes capacity constraints. Revenue doubles while workload decreases.
The Daily Practice
Morning: Design Your Day
What are the 1-3 things that will move the business forward today? Important work, not urgent. Protect time for those first.
Midday: Execute Without Friction
When obstacles appear: “Can someone else handle this?” If yes, document how and hand it off. If not, handle it once and build a system.
Evening: Review and Delegate
What did you do today that someone else could do for $10/hour? That’s tomorrow’s delegation list.
These compounds. You’re systematically removing yourself from execution.
The Momentum Principle
Bad momentum: Working harder each year to maintain revenue. More clients, more hours, same income.
Good momentum: Working fewer hours while revenue grows. Better systems, better leverage, better team.
You build momentum by:
- Delegating everything below your hourly rate
- Hiring before you’re drowning
- Documenting processes as you build
- Saying no to work that doesn’t scale
- Investing in systems before you “need” them
The Fear Factor
“I can’t afford to hire yet.” I’m afraid to spend $640/month on support while working 20 hours/week at $10/hour.
“Nobody can do this as well as I can.” Translation: I’m afraid of letting go. That fear costs $7,360/month in lost capacity.
“I need to wait until things are stable.” Translation: I’m waiting for permission that never comes. Stability comes from building systems, not perfect conditions.
Voss teaches to name the fear directly. Once called, fears lose power.
The Unstoppable Test
Are you doing work someone could do for $10/hour?
If yes, you’re expensive labor, not unstoppable.
Can your business run for a week without you?
If no, you’re a single point of failure, not a CEO.
Is revenue capped at your personal capacity?
If yes, you have a job with your name on it.
Are you building systems or fighting fires?
If firefighting, you’re reactive. Unstoppable businesses are proactive.
Is the business getting easier or harder?
If it’s harder, you’re adding complexity instead of leverage.
The Three Decisions
- Decision 1: Hire virtual support this week.
10 hours at $7/hour. Total: $70. Pick one recurring task. Hand it off—measure results. - Decision 2: Document one process.
Record yourself doing something weekly. Explain each step. Make it transferable. - Decision 3: Stop doing one thing below your hourly rate.
Calculate what your time is worth. Anything below isn’t your job. Delegate or delete.
These aren’t goals. Their decisions. Execute them today.
The Compounding Effect
Week 1: Hire support for 10 hours. Free up to 10 hours. Document one process.
Week 4: Support handles 20 hours. You’ve freed 40 hours. Four processes are delegated.
Week 12: Support handles 30 hours weekly. You’ve reclaimed 120 hours. Twelve processes run without you.
Week 52: Your calendar is different. Your team operates independently. Systems generate results while you sleep. You work on strategy, not execution.
That’s exponential. That’s unstoppable.
The Truth
Unstoppable doesn’t mean nothing can stop you. It means you’ve removed what actually does stop you.
It’s not grinding through obstacles. It’s systematically eliminating them.
It’s not working harder. It’s building systems that work smarter.
It’s not being superhuman. It’s being systematic.
Most founders are stopped by things they could fix today but tolerate instead. Manual processes. $10/hour work consumes their calendar—lack of systems.
Unstoppable founders fix those things. Not eventually. Today.
Because unstoppable isn’t a destination, it’s a daily practice of removing what stops momentum and building what creates it.
Start today. Hire virtual support for 10 hours. Document one process. Stop doing one thing below your hourly rate.
Then repeat. Every day. Every week.
That’s how you become unstoppable.
Not tomorrow. Today.