In business—and in life—there’s a powerful truth: you don’t know what you don’t know. It sounds simple, but it’s the starting point for growth.
Every owner faces blind spots. Processes, tools, strategies, and opportunities exist that you haven’t considered—not because you’re careless, but because they’re outside your current frame of reference. The question is: how do you uncover them?
It begins with one phrase: What if?
- What if there’s a better way to serve your customers?
- What if your team could work twice as efficiently?
- What if the next big idea is already within reach?
When you start asking “what if,” you open the door to possibilities, you challenge assumptions. You explore new tools, resources, and capabilities that were invisible before. This is where innovation lives—on the other side of curiosity.
The truth is, growth doesn’t happen by accident. It happens when you intentionally explore the unknown. So ask yourself:
- What don’t I know about my business?
- What if I looked deeper?
- What might be possible if I truly explored?
Your next breakthrough isn’t in what you already know—it’s in the questions you haven’t asked yet.