James “Jim” Lincoln
Founder. Strategist. Problem-Solver. Leadership Builder.
Jim Lincoln is the founder and executive consultant behind LINX Consulting—a firm built to help businesses navigate complexity, lead with clarity, and fix what isn’t working.
With over 25 years of experience and more than 2,000 businesses served, Jim is a seasoned business strategist and leadership expert who has helped organizations of all sizes—from large public companies to small private businesses—transform the way they operate, lead, and perform.
Jim’s background is diverse—spanning construction, manufacturing, energy, insurance, retail, nonprofits, hospitality, transportation and logistics, technology, telecom, real estate, engineering, and healthcare, among many others. He’s worked inside businesses and alongside them, in the boardroom and on the shop floor. That broad lens allows him to quickly see through noise, identify root issues, and offer no-nonsense solutions that work in the real world.
He is the architect and leads the two programs being used in organizations across the country:
- LINX to Leadership – A proven leadership development framework focused on mindset, behavior, and personal ownership.
- LINX to Performance – An embedded consulting model that helps business owners quickly resolve critical operational, strategic, and cultural challenges.
He’s also the creator of the X-12 Leadership Appraisal Tool, a practical leadership diagnostic that helps companies identify and develop their existing talent—so they can lead more effectively, without guesswork.
While Jim does come with an MBA from the University of Houston, what really sets Jim apart isn’t just his credentials—it’s his ability to connect with people, cut through complexity, and guide real transformation. Clients say working with Jim is like having a partner who’s walked in their shoes, sees what they can’t, and isn’t afraid to say what needs to be said.
